Retail / Furniture Designer

Jewellery display unit

Jewellery Display unit

A tabletop sized pop display unit for a high street menswear retailer

A high street retailer approached me with the requirement to refine a design for a POP unit, to showcase miscellaneous small jewellery items. The tabletop unit can be positioned on large queue barriers, cash desks or even on display tables to entice shoppers to purchase / browse small jewellery items whilst coming to the end of their in-store experience. The small, tactile unit, offers retailers the opportunity to turn previously wasted space into an area which can be merchandised. They supplied a concept drawing outlining the basic requirements and from there on I worked with a few ideas, before delivering a feasible solution.


Due to the size of the unit and the placement constraints, there were only a few traditional shopfitting systems I could utilise to make the unit feasible. The overall carcass sizes were roughly set by the initial concept provided, where the drawing also stated the unit had to be manufactured from wood. I sketched two options A & B (See above), and liaised with the customer talking them through the benefits of both, before proceeding to develop Option A with price constraints in mind.

The customer liked the idea of using small 350mm sections of single slotted upright pressed through the rebated backpanel and fixed to rear. Two of these boards back to back with an infill strip and the carcass begins to take shape. It was specified that all fittings had to be stainless steel, so I took traditional Peerless shopfitting components and modified to suit.


Normally with concept drawings I get sent, there is very little consideration as to how or even if the unit could be manufactured. Fortunately during this project I worked directly with the supplier, with a few conversations here and there I was able to swiftly take the sketched concepts into CAD to show their team. After quoting, I made tweaks to the design like decreasing the number of stainless steel prongs but increasing the length instead, and value engineering where possible to meet their price demands.